Harry Potter and the Curse of Endless Advertisements
It was a Harry Potter filled weekend in A Free Man’s household this weekend. I finished the book in an orgy of laziness on Saturday - don’t worry, no spoiler from me. Although, Dr. O’C’s Mom spoiled it for both of us by passing along some gossip she’d heard about the ending, and people wonder why your loved ones’ mothers are hard to deal with. In addition to finishing the book, on Sunday we went to see the new Harry Potter film. It was good, what you expect from a Harry Potter movie. But what I found amazing was the number of advertisements before the movie. There were no less than 20 standard 30 second TV commercials before the previews, advertising in themselves, even started. We don’t get to the movies often, so I think that this seeping in of TV commercials before the films is stands in starker contrast than if we went every week. I don’t know what it’s like in the States, but I imagine very similar. When we were leaving in 2004, there would be a couple of commercials prior to the films, so I suspect that number has risen since then. What annoys me is that I’ve paid £7 to go and see the film and then I have to be subjected to 20 minutes of ads before another 10 minutes of ads before the film? Harry Potter is OK because product placement can’t be slipped into the film, but in a lot of cases you are then subjected to another 2 hours of advertising in the form of product placement.
Advertising is nothing new, but it’s become ubiquitous in the past couple of decades and its crept beyond the places we expect it - TV, radio, newspapers. I wonder how long the average person goes without seeing an advert. As I type this virtually any website (this one included) that I go for sourcing or information is festooned with ads. When I venture
outside, I will see advertising on peoples’ clothes, cars, buses, trains, sides of buildings, and so on. When I go shopping anything that I purchase and place in a bag is like a little kick back to the shop in which I’ve just spent money. If I buy a coffee, I advertise with their takeaway cup. Can anyone in the States name a sports arena not named for some company or another? These things are often a blight, while in Crete this spring we were driving along the north coast, enjoying the rugged hills rounded a curve and were confronted with a bright red Vodafone billboard that was the size of an office building. Nice.
And one could continue. What’s troubling is that advertising is perhaps the only media (and I use the term loosely) in which deception or even outright lying is inherent. This is particularly insidious in advertising to children and there is less and less government control of advertisers. The ultimate goal is to sell the product, and any means necessary is OK. I don’t remember the last item I purchased solely because of an advertisement, but I am brand loyal. I buy Apple computers, Levi’s jeans, Sainsbury’s groceries and I could go on but I am, in effect, advertising. My point is, where does this brand loyalty come from? In some cases, maybe the brand I use is superior, but in other cases (groceries, coffee) it is not. So, despite thinking myself an intelligent discerning consumer, I am susceptible to some sort of advertising.
A few years ago a novel called “Jennifer Government” by Max Barry came out - yes I realize this is an advertisement. It’s a novel of a dystopian future, “1984″ or “Brave New World”, in which giant conglomerates run the world. People are named based on the company for which they work - Julia Nike-McDonalds, for example. The police and the NRA are publicly-traded security firms; and the U.S. government only investigates crimes it can bill for. Hmm - privatization of public services, private security contractors running war zones and parents, God knows why, are already naming their children for corporate brands. Maybe we should auction off the naming rights for Baby D, or shall we just wait until they go to work?
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“There was never any good old days
The Pogues records. Gogol Bordello fits into the latter category. In fact, The Pogues are a good place to start. Eugene Hütz, the colorful frontman for this band, sounds like Shane McGowan with a Ukrainian accent. Like the Pogues mixed up traditional Irish music with punk rock, Gogol Bordello mixes up traditional gypsy music with post-punk rock.
“But, your flag decal won’t get you
This is slightly disappointing, because I am a big fan of Bill Clinton’s and Hillary’s positions on a number of things are solid. I think she needs to run a bit more left of center, but she’s smart and competent. I’m sure that she wouldn’t be as much of a disaster as Bush, but it’s massively unhealthy for American, already veering toward plutocracy, to creep towards a virtual monarchy.
None of the Above: True! In the latest FoxNuz poll, None of the Above is running at 20% and in second place. Personally I think this is the best candidate the Republicans have to offer and they should be encouraged to nominate this candidate. Is this a recognition that 8 years of Bush/Cheney means that this party is no longer competent to run the country and thus will forfeit the game? I fear not.
“Hail to Georgia down in Dixie!
a small town in north Florida when the nearest professional teams in any sport were in Atlanta or Tampa - and the Braves, Falcons, Hawks and Buccaneers all sucked. I think unless you feel allegiance to one of the big cities were pro teams live, then you don’t feel allegiance to the teams. But just down the road in Gainesville lived the University of Florida Gators. I am ashamed to admit these days that I grew up a fan of Florida football.
Tennessee and, er, Kentucky and Vanderbilt. Even prior to last year I can recall more than one occasion which I had invited friends (Alex, Nathan, Jason, Casey, etc.) to share my joy in watching my beloved Dawgs play one of their big rivals and without fail they would lose. These exercises were a lot of fun, watching football is always better with friends. I remember one game, Georgia-Alabama, when my friend Alex showed up to watch the game in full Tide regalia, including an Alabama cowboy hat. As I recall, the Dawgs actually won that game, huh Alex? Perhaps the most painful thing for a Dawg fan to deal with, however, is the Florida problem. This is particularly difficult for a Floridian like myself who has friends who call University of Florida their alma mater. Georgia has lost 13 of their last 14-ish to their nemesis, the aforementioned Florida Gators.
the radio. For reasons that aren’t clear to me, they don’t show a lot of college football on British television. Last year they started to offer video of some of the games on the internet - but it was small and pixellated and stopped all the time - basically more frustrating than it was worth. So I spent my Saturdays listening to Larry and his sidekicks over the internet. It’s better that way.
“Our aspirations are wrapped up in books
” I’m sorry, two words














